Newspaper and Magazine Ads are a thing of the past. This thought comes to mind whenever I see online advertisements on daily basis. I still remember when I was searching for room rental in a new area where I moved due to my job requirements. I spread the word among friends and family that I was looking for a room. All I got in response was forwards of room for rent ads in local classified websites. I did not get any newspaper or magazine ads mentioned during my search. This was an indication how much internet advertisement has become popular as opposed to other traditional ways of advertising.
There were times when job seekers, room renters, bargain seekers, brides and grooms used to turn to newspapers classifieds sections whenever the need came up. The responses used to be in the form of telephone calls or hand written letters.
Now the times have changed dramatically. Classified sections in the newspaper have started to emerge in the form of online ads where people post their ads in these websites. The way these websites are designed is that users have to select the category they wish to post their advertisement in. They have add the details of their products or services and that’s it.
5 Great Benefits of Online Advertising
Hassle Free from the comfort of your home
Online advertising and marketing is becoming more popular because it is practically hassle free. You just have to search the website where you want to post your ads. Select the category, add description and pictures (if required), and post away. Then you just sit and wait for the responses. All this can be done from the comfort of your home.
Many classified websites offer free services
If you search through your local websites, you will notice most of them offer free basic service. You do not have to pay a penny, unless you want to promote your ads and use premium features. What better way to advertise than not having to take out your credit card and fill those transaction forms. And if you are not using bigger companies like eBay and Amazon, you don’t even have to pay any commission to your local classifieds websites.
Internet Advertising has targeted audience
Internet tools and search engines are so sophisticated nowadays that if you search for something in particular, you will get the exact same item in response to your search query. So, if you post an advertisement for one of your services or products and have added all the details in your description of your ad, chances are you will get numerous responses, since your ads are reaching the targeted audience.
Your ads reach global audience
Traditional ways of advertisement had a limitation. They could be distributed only locally, as a result your advertisement could reach only those consumers who lived in your vicinity. But internet has far wider range. The spans the globe and reach millions of people regardless of the time of the day or night.
Immediate responses to your internet advertisement
Another advantage of this type of advertising is the fact that you are able to get customer responses immediately. This is important because you will then be able to improve on your product or service. With online advertising, you can track the effectiveness of your marketing campaign and you will then be able to make improvements right away. You do not have to keep guessing if your ads reached your audience or not, or if something is wrong with your marketing campaigns.