5 Great Benefits of Online Advertising

Newspaper and Magazine Ads are a thing of the past. This thought comes to mind whenever I see online advertisements on daily basis. I still remember when I was searching for room rental in a new area where I moved due to my job requirements. I spread the word among friends and family that I was looking for a room. All I got in response was forwards of room for rent ads in local classified websites. I did not get any newspaper or magazine ads mentioned during my search. This was an indication how much internet advertisement has become popular as opposed to other traditional ways of advertising.

There were times when job seekers, room renters, bargain seekers, brides and grooms used to turn to newspapers classifieds sections whenever the need came up. The responses used to be in the form of telephone calls or hand written letters.

Now the times have changed dramatically. Classified sections in the newspaper have started to emerge in the form of online ads where people post their ads in these websites. The way these websites are designed is that users have to select the category they wish to post their advertisement in. They have add the details of their products or services and that’s it.

5 Great Benefits of Online Advertising

Hassle Free from the comfort of your home
Online advertising and marketing is becoming more popular because it is practically hassle free. You just have to search the website where you want to post your ads. Select the category, add description and pictures (if required), and post away. Then you just sit and wait for the responses. All this can be done from the comfort of your home.

Many classified websites offer free services
If you search through your local websites, you will notice most of them offer free basic service. You do not have to pay a penny, unless you want to promote your ads and use premium features. What better way to advertise than not having to take out your credit card and fill those transaction forms. And if you are not using bigger companies like eBay and Amazon, you don’t even have to pay any commission to your local classifieds websites.

Internet Advertising has targeted audience
Internet tools and search engines are so sophisticated nowadays that if you search for something in particular, you will get the exact same item in response to your search query. So, if you post an advertisement for one of your services or products and have added all the details in your description of your ad, chances are you will get numerous responses, since your ads are reaching the targeted audience.

Your ads reach global audience
Traditional ways of advertisement had a limitation. They could be distributed only locally, as a result your advertisement could reach only those consumers who lived in your vicinity. But internet has far wider range. The spans the globe and reach millions of people regardless of the time of the day or night.

Immediate responses to your internet advertisement
Another advantage of this type of advertising is the fact that you are able to get customer responses immediately. This is important because you will then be able to improve on your product or service. With online advertising, you can track the effectiveness of your marketing campaign and you will then be able to make improvements right away. You do not have to keep guessing if your ads reached your audience or not, or if something is wrong with your marketing campaigns.

Internet Marketing and Online Advertising – What’s the Difference?

So you want to use the Internet to sell something so you look into your Internet Marketing and online advertising options. What are the differences between the two and what techniques will suit your needs the best? In this article we’ll briefly explore Internet Marketing is and how it differs from online advertising. We’ll explore a few examples of each and the pros and cons of paid vs free selling methods.

Definition of Internet Marketing and Online Advertising

Internet Marketing is the method in which a business will utilize a variety of techniques to drive traffic to a website or blog to promote their business. There are many different free methods to do this, and and many different paid methods as well. Online Advertising is generally one of the paid methods utilized within an Internet Marketing campaign.

Some Free Internet Marketing Techniques

There are many free Internet Marketing techniques, some more effective than others. Free Internet Marketing takes longer to set up, is a lot more work, and typically takes longer to generate results than some paid online advertising tactics. Examples of free internet marketing strategies would be:

Article Marketing: This is probably the most popular free strategy because it is very effective and when set up properly, can often yield very long lasting results, generating traffic for the writer long into the future. This technique entails the marketer writing a series of 400-600 word articles, centered around a set of optimized keywords, and submitting said article to article directories. The article rides on the high Google rankings and often ends getting very high listing in the search engines for those chosen keywords. At the end of each article the writer includes a link to their website. Article marketing takes a lot of work and is time consuming. Plus for those less skilled in articulating themselves through the written word, this can be a daunting task.
Forum marketing, bookmarking, signature writing, and social media marketing are all popular forms of free techniques that when properly conducted, can drive a lot of traffic to one’s website. But all take time, research, and testing.

Paid Internet Marketing Techniques

Generally when we hear of Internet Marketing and online advertising, we thing of paid advertising. Here are three of the most popular paid advertising methods that Internet Marketers use:

Google, Yahoo and Facebook Ads. These types of ads are also referred to as Pay Per Click or PPC. That is because the advertiser pays so much every time one of their ads is clicked. Perhaps you’ve seen ads down the side of the page in the Google search results? Or you may have seen those little 4liner word ads on various websites around the web. Those are ppc ads. Facebook also offers ppc advertising but it tends to be a bit more affordable and some reports say that Facebook ppc ads are more effective because they are a bit more targeted. These type of paid ads can get expensive, but they tend to yield results much faster than free marketing and it is a lot less work. It does tend to provide more short term traffic. Facebook now has their new “Promoted Posts” advertising. The news isn’t in on this one yet but those using it seem pleased.
Other forms of paid advertising include banner advertising, and paid classifieds. These aren’t usually as effective because few people tend to click on banner ads and classified ads are too crowded.

It seems that the most successful online marketers utilize both free and paid forms of marketing. It is recommended that you master 2-4 forms of Internet Marketing and use these to conduct a complete in-depth campaign before moving on to the next project. This type of focus is imperative to your success online.

Free Online Advertising – 3 Tips to Help You Write An Attractive Headline For Your Classified Ads

Getting traffic from the internet has both paid and free methods, and an effective way to get free traffic is to use free online advertising.

Thus far, the most common way to get free online advertising is to post free ads on free classified ad sites that get decent traffic from visitors who are looking for products and services that they need.

However, because of fact that posting ads on online classified sites is free, thousands of people post their free ads up there hoping to get a slice of free traffic coming to their own site.

So in order to not let visitors glance by the page and miss your ad, here are 3 tips on how you can write an attractive headline so that you can get the attention of people and not let other ads steal your traffic.

Tip 1 – Make it Short and Specific

That means you need free online advertising ads to reveal as much of your offer as possible, without being overly wordy.

So for example, instead of “Work From Your House Right Now and Earn Up to $10,000 a Month From the Comfort of Your Home”, write “Work From Home! Earn up to $10,000 a month guaranteed!”

When it’s short and specific, you’ll give the visitor much more reason to pay attention to your ad and click through to it.

Tip 2 – Use Power Words to Spice Up Your Offer

By power words, I mean words that will add impact to your headline.

Words like “secret, powerful, easy, guaranteed, fast, revealed” are words that pack more punch into your headline, giving people more of a reason to check out your free online advertising ad.

In fact, if you’ve been surfing around the web for some time now, I’m sure you’ve seen powerful ad copies that make their products sell like crazy. Observe their headlines carefully and you’ll notice them containing power words.

Do the same for your headline and you’ll see amazing results.

Tip 3 – Use Simple English

One of the biggest secrets of free online advertising is to use simple English to word your headline, which makes it easy for visitors to read your headline an click through to you.

What’s more, people with a poorer command of English that aren’t too familiar with the language will also understand your ads because you made it easy for them to read.

As you can see, free online advertising on classifieds may not cost you a dime to use, but you’ll still need to take certain steps to get it right. And the first step is to get your headline right with the 3 tips you just learnt.

Online Advertising: The Final Frontier

It used to be thought that if a product was well made it would sell itself. Unfortunately, this sentiment no longer rings true. Marketing 101 tells us that in our modern environment it’s all about online visibility. All that is basically needed is a killer website and finely tuned, targeted advertising.

However, that’s easier said than done.

The web is like a technological universe; incredibly vast and seemingly limitless. How does one target an audience in a galaxy of consumers? The answer lies in researching the composition of a particular target market and creating online advertising that brings the target audience straight to your advert. The simplest method is to have access to an online media directory. In it, you’ll find specific information, from the cost of online advertising to specific consumer demographics. It takes the hassle out of market research, as all the information is at your fingertips.

Why online advertising? It’s the fastest growing advertising medium in South Africa. Although only 10% of the population has access to the Internet, it has the potential to easily reach foreign consumers. Just like space, the web has no boundaries. In developed countries, many people have net access, and Internet speeds are on the increase. The sky really is the limit.

A major advantage of online advertising is that it’s usually cheaper than traditional forms, such as print media, TV or radio. The most popular form of online advertising is through search engines, the most notable being Google. All that is needed are specific keywords, which the target audience will use during a Google search. The consumer is then directed straight to the advertisement. Payment is due only if they click on it. It’s like having a full-page glossy spread in Vogue, and only paying if someone actually contacts you.

However, using the correct keywords is paramount. Knowing what keywords will be used is part science, part prediction. When using online advertising, geographical location and language also need to be taken into consideration. For example, an advert aimed at a South African audience could very easily bomb with a Japanese audience.

Access to a comprehensive online media directory can help narrow down this complex information, and give a clearer picture of who the consumer is, where they are, and what digital media options are available. By utilising a media directory, your online advertising can be taken to infinity – and beyond!

Online Advertising – Harness the Power of the Internet

Advertising your business is very different than it was in the past. Now that the Internet has taken over as the medium of choice for a large segment of the population, online advertising is highly popular and is growing in size and usage. If you’re going to advertise online, there are some things you should be aware of, like how much to spend and what you’ll be able to get for free. It’s always nice to get something for nothing, but not all free advertising has much value. Avoid what won’t work for you, so you can spend your time focusing on what will.

Anytime you consider online advertising, you should look at social media sites. It’s possible to build up a huge following on some of these sites, and the more people are paying attention to you and what you have to say, the higher the chance that you’ll sell your products or services to them. Another huge advantage to using social media for advertising is that it’s completely free. Unless you choose to buy advertising space on the site, you won’t pay anything at all to have an account and write about your products or services.

For some businesses that are just starting out, free advertising is all they can do. Other businesses have more money, and they want to take their online advertising beyond the social media sites. To do that, they may start buying ad space on various sites and blogs. If you have a product or service you want to market, you can often do that by locating sites that write about your product or service and asking to purchase ad space. That gives some revenue to the site owner, and you get to display your information in a place where more people will see it.

For people who are really serious about online advertising, there are many different sites to consider. Some might work better than others, but there is always some trial and error involved. It’s worth considering several different options, or trying a mix of different kinds of advertising, until you find something that works for you and that brings in revenue. Advertising often costs money, but it should result in more customers and increased profits. If it’s not, it’s time to rethink your advertising strategy and find something that works better for you. That way, you’ll see an overall profit and an increase in customers.